Press Release: Enough gold to make over 3,700 Fairtrade gold wedding rings has arrived in the U.K. this month. The shipment, weighing 15 kg, was received by CRED Jewellery and marks the third month of the Fairtrade Foundation’s “I Do” campaign, which is designed to encourage U.K. couples getting married to choose Fairtrade gold when they buy their wedding rings.
The Fairtrade Foundation hopes that if 50,000 couples buy 100,000 Fairtrade gold rings, an estimated $1 million in fair trade premiums could be generated, improving education, healthcare and livelihoods for some of the poorest mining communities across the world.
It is estimated that around 262,000 U.K. couples will get married this year, creating an opportunity for over 500,000 Fairtrade gold wedding rings to be bought.
Couples-to-be can go to a special online hub at www.fairtrade.org.uk/Ido to find a jeweler near them who is selling Fairtrade gold wedding rings.
Since the campaign launched in January, another 33 U.K. goldsmiths have signed up to sell Fairtrade gold jewelry.
Victoria Waugh, the global business development manager at Fairtrade International, said, “Choosing gold wedding bands shows a commitment not only to each other, but can also be a strong statement about your values around people and planet. There are so many beautiful styles that couples can now choose from.”
CRED’s CEO, Alan Frampton, said, “Fairtrade gold is getting real traction now as more and more people are asking where their gold comes from. Knowing that the lives of the miners are enhanced by the Fairtrade premium makes it the best gold in the world.”
The Fairtrade Foundation is an independent certification body, which licenses the use of the FAIRTRADE Mark on products that meet international Fairtrade standards.
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