Froote Jewelry Launches With Eco-friendly Materials

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RAPAPORT… Designer Elizabeth Moore launched her eco-conscious Froote Jewelry line in Los Angeles. Froote Jewelry designs use precious stones, semi-precious stones, pearls, silver, and gold. The Island, Calypso, and Tudor lines will be the first debuted. Froote Jewelry ranges in price from $100 to $6,000. www.frootejewelry.com

Moore applied an eco-conscious ethic to the line by utilizing eco-friendly materials. In addition to recycling/resetting stones, Moore reuses metal bits and scraps to avoid waste. Froote Jewelry uses recycled or recyclable materials for its packaging, and Moore creates its printed materials using soy-based inks and recycled paper.

Moore constantly searches for manufacturers who comply with Fair Trade and sound human conditions, working exclusively with vendors whose stones are untreated by heat or radiation.

“I am excited to share my awareness of working with untreated stones. We will continue using these beautiful gems to create pieces that celebrate the magic and beauty of our precious planet,” said Moore.

Actress Julia Verdin said Froote Jewelry is special and unique and the perfect way to add glamour to an outfit, very eye-catching and original, perfect for glam red carpet functions.

The Island Line, inspired by the South Pacific Islands, uses subtle colors to reflect their delicate, luxurious and magical atmosphere. Stones used in this collection include sapphires, chalcedony, tourmaline, aquamarine and others to evoke happiness, kindness, friendship, love, spirituality, youth, wisdom, endurance, and vitality.

The Calypso line is a tribute to the aspect of femininity intended to seduce, capture and mesmerize. Natural slices of green and watermelon tourmaline, rose quartz and citrine cleanse, energize and bring forth peace and prosperity, according to Moore. Many Calypso designs dangle freely from links, while other designs use tubing of tightly strung stones.

The Tudor line is inspired by glamour and regal traditions that embody celebration. Using powerful, playful and colorful stones like amethyst, rainbow shades of tourmaline and blue topaz, both round and pointed designs are meant to awaken passion, spiritual growth and psychic insight.

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