CIBJO’s Consumer Confidence Commission Holds First Meeting

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(Rapaport…September 19, 2004) The Consumer Confidence Commission (CCC), established by CIBJO, The World Jewellery Confederation, held its first formal session in London on September 10, CIBJO said Wednesday.

The CCC laid the groundwork for what it hopes will become a code of ethical business practices for the international diamond, colored gemstone, precious metals and jewelry sectors.

Leaders from across the spectrum of the industry came from Europe, North America, Africa, the Middle East and Australia to attend the meeting.

“Consumer confidence in the jewelry and gemstone business is not simply a desirable state of affairs, it is an imperative need,” CIBJO President Gaetano Cavalieri told the meeting.

“We deal in people’s dreams, desires and feelings of self-image, all of which are symbolized and enhanced by the products we sell. Our clients will not tolerate a situation in which any of those elements are compromised by jewellery and gemstones with tarnished reputations. Our clients’ trust is the very foundation of our business,” he said.

The CCC plans to hold further meetings over the coming months to advance the program.

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